A survey conducted between January and July of this year and undertaken by Bizo, an online ad targeting firm, studied over 80 million business professionals, and they found that when it comes to B2B ads, women tend to have a higher CTR than men, but men are more likely to register for free trials, download, or even buy than women.
The study further observed that men more often click at 3:00am (EST) and end up acting at 4pm, whereas women prefer to delay their clicks till 5am, and act at 11am.
The survey also showed that most business people who click are either from publishing, accounting, drug stores/pharmacies, veterinary services, or agriculture sectors, while business people in the least likely to click category tend to be from the car rental, aerospace and defense manufacturing, media/music,
boats and marine, manufacturing, or higher education sectors. Business people from business services, media/internet, hospitality, and advertising/marketing are more likely to act on an extended offer, whereas business people who are least likely to act are mostly from the same sector as those who are least likely to click. The survey rounded off with top clickers from operations change management, IT, database, government sales support, and operations compliance categories, whereas those with the most actions were mostly from the C-Level executive class, IT, medical/health, Marketing/Advertising sectors.
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