I guess this is kinda like asking a barber if you need a hair cut… The Barber will almost always say “of course you do just a little trim off the neck line will spruce you right up… But I am am not here to say “Small business websites are required to do business” no not at all. In fact There is absolutley no reason for a business to have a website if they wish to rely the old standard of business in the 1800′s (local market has what you need go there or go no where… or more of thisis what we have want it or not it’s here.)
On the other hand a business website can be a great networking and marketing TOOL for a business. Yes, a website and the internet is a TOOL an item to help you gain results. Much like a hammer is used to drive a nail home. A website for your business is to be used is to attract customers, increase awareness of your company, establish customer retention, Presell your products and services, Create a branding for your company … and lower your advertsing cost not to mention your cholesterol and bloodpressure (just joking)
You see many webs designers are excellent at there work DESIGNING a website making it pretty. But that pretty sign with all the glitz flash and glare often gets in the way of your business website. Don’t get me wrong having design elements are important, what I am saying is often that is just about the only thing many people think of when it comes to having a website. Web design in my honest opinion should be secondary or lower when it comes to a website. it’s like creating a hammer by making the handle of a soft pink color with shades of baby blue. Most of those who want to drive a nail don’t give two hoots about the color so long as it does what they (the customer) needs. Approach your business website that way… What does the customer online would want what Do I want to give them and what do I want the website to do for my business…
Would you prefer to hire a marketing expert that increases your bottom line or an artist who paints pretty pictures for your business advertising.?
Give me a call if you choose a marketing expert. I and my team can have a web presence created for you to build results.
I really like your blog template, is makes it simple to navigate.
Well said, finally a good report on this stuff
great stuff
Thank you. It’s better to be upfront and honest with persons in the long run especially when it comes to Business and the internet. Not really knocking on Web designers at all many of them do wonderful jobs designing a website but having a web designer develop your website is like having the interior decorator do the blue prints of your dream home…. the cost will be exorbitant and the place will only be “in fashion” for about two months. A website it a marketing tool for businesses it’s a marketing medium for the business, not a fancy sign…
Really interesting article. Thank you for passing some time with an excellent read.